Keeley; Real Estate Marketing Manager is responsible for leading and executing strategic marketing initiatives to promote our real estate portfolio. They oversee all aspects of marketing, from crafting targeted campaigns to enhancing the online presence of properties and driving engagement. With expertise in digital marketing, branding, and content creation, this team member ensures that each property is effectively marketed across various platforms, including websites, social media, and email newsletters. Additionally, they collaborate with internal teams, brokers, and designers to create compelling property listings and advertising materials. The role requires a deep understanding of the real estate market, consumer behavior, and trends, while also being creative and results-driven to attract potential buyers and investors.
Key Responsibilities:
- Develop and execute comprehensive marketing strategies for properties.
- Manage digital and social media marketing efforts, including content creation and ad placement.
- Monitor and analyze marketing campaign performance to optimize ROI.
- Collaborate with sales teams and real estate agents to align marketing efforts with business goals.
- Oversee the production of marketing collateral, such as brochures, videos, and virtual tours.
- Stay updated on industry trends to ensure the team’s marketing approach remains competitive.
Skills and Qualifications:
- Strong understanding of real estate market dynamics.
- Proficient in digital marketing, including SEO, SEM, and social media management.
- Creative with excellent communication and design skills.
- Detail-oriented with the ability to manage multiple projects at once.
- Experience using real estate marketing tools and platforms.